Rethinking Cross-Screen Ads and Mobile Marketing Experiences
Meg sought to address the gap in innovation in cross-screen advertising and marketing technology. While digital advertising and marketing as a whole have evolved tremendously over the past 20 years, the banner ad looks and feels just as bad in 2015 as it did when it was first introduced to the world in 1994. Additionally, the complexities and bifurcation in the development of cross-screen advertising and marketing experiences result in high costs, slow time to market, and loss of revenues for publishers, media companies, brands, and agencies. The Meg team engaged Stuzo in the lofty challenge to define, design, and deliver a technology platform to address the market opportunity of the gaps.