Partnering with Brand Agency Red Tettemer O’Connell + Partners to Build a Digital Rewards Platform for Driving Customer Loyalty.
Swarovski wanted to increase the staying power of their loyalty program, and Swarovski’s Brand Agency proposed a new mobile app platform that would increase loyalty and elevate the brand’s connection with its customers. The perfect way to do that was to use technology to drive customers to any of Swarovski’s North American boutiques where they can receive the personalized experience that only a Swarovski boutique can provide.
The challenge for Red Tettemer is that they didn’t have the in-house expertise to architect and build world class native mobile applications for iOS and Android and Swarovski wanted the apps in market pronto. Enter Stuzo.
After guiding our agency partners on best practices from a mobile app UX perspective, Red Tettemer designed a beautiful, interactive application that allowed customers to receive surprise gifts and ascend four stages of sparkling rewards and Swarovski to gain valuable customer data throughout the purchase journey.
After receiving approved creative designs, Stuzo augmented the agency’s team with our senior iOS and Android engineering team. We built out the applications using native Objective-C and Java technologies.
The apps integrate with the in-store POS system; with Swarovski’s cloud-based CRM platform; geolocation services for store check-ins; and use advanced image manipulation so users can bring the Sparkle with customized “Sparklism” cards.
With an agile approach to product development, Stuzo was able to meet Swarovski’s timing demands and quickly built and released an “MVP” 1.0 app to the market; and followed up with the full feature set in a 1.1 release.
Our partnership with Stuzo over the last half year has been a productive pleasure. I use the term "partner" intentionally because they have been in the trenches with us all along, rolling with the punches and always doing what is best for the big idea instead of what best serves them. Organized, professional, on-timelines, on budget and willing to go above and beyond, I highly recommend partnering with Stuzo for all dev projects small or large.
Uri WeingartenVP, DIGITAL, RED TETTEMER O’CONNELL + PARTNERS