We build robust, engaging social media first by understanding our target demographic and what they like to do. We call generation Y generation me because nearly every aspect of their existence serves to cultivate an identity that they can broadcast to the world around them. They are self-centered and empowered by new technology and therefore demand constant stimulation. Often found emailing, facebooking, texting, and sitting in class, simultaneously. The world is not only at their fingertips, but also bombards them on an hourly basis with constant, unfiltered messages. No wonder this demographics attention span is just about shot.
In strategizing and developing custom applications, we cater to our users ADD tendencies. We understand that in order to cut through the clutter, we need to offer social utility or entertainment value − defined by us as candy over broccoli.
Broccoli is rich in nutrients, greatly enhancing ones health. But candy is fun to munch on, comes in a variety of flavors & colors, and is fairly easy to swallow. Games, contests, and self expression are examples of online candy. Brands, on the other hand, for the most part are broccoli.
And thats where we come in. Stuzo reinvigorates brands by building applications that first and foremost deliver social utility or entertaining content to our users. Each application is built to stand alone without the branded component, so as to offer users a reason to add and regularly return to the application. The brand personality is then wrapped seamlessly around the content rich product, delivering unequivocal brand interaction from a large user base of the most difficult demographic to reach.