Author Archives: Gunter Pfau
Social Activations Are Like Automobiles – There’s Something for Everyone
At the turn of the century (the last century — not this one), autos were failing left and right until Henry Ford introduced a new assembly line method for building mass-market automobiles, and the likes of Ferdinand Porsche honed the … Continue reading
Two Straightforward but Underused Social Program Amplification Strategies
I’m sure you’ve heard the line that the best customer is an existing customer. Well it’s true and this logic can be extended to your employees and/or your most loyal followers within social communities when it comes to amplifying your … Continue reading
A Holistic Framework for Program Identity Design
Since my earlier post on Brand Marketing Programs Made Social By Design there has been an up-swell in interest on our methodology for designing social programs. As such I’m going to open up the kimono further to provide a deep-dive … Continue reading
Paradigm Shift for Brands on Facebook?
The new Facebook user Profile, Timeline, provides brands with an amazing opportunity to incorporate themselves into the fabric of consumers’ digital lives. Continue reading
Biggest f8 Takeaway – Move Fast Or Be Left Behind
Facebook changed the game again today. While you’ve undoubtedly already read about the game-changing updates to the Platform and what they mean for users and brands, you most likely have not read anything on the principles that define Facebook’s product … Continue reading
Performance Brand Marketing and Facebook
Yesterday the Dachis Group announced the public launch of the Social Business Index. The Social Business Index is much more than what meets the eye at first glance. Below its beautiful UI, lies a treasure trove of social data that … Continue reading
Brand Marketing Programs made Social By Design
In recent months Facebook has focused the conversation between developers, brand marketers and agencies around Social Design. As Facebook puts it, “Social Design is a way of thinking about product design that puts social experiences at the core.” This blog … Continue reading
New Opportunities and Considerations for Tagging Brands in Facebook Photos
Yesterday Facebook launched a small, but powerful new feature that enables anyone on Facebook to tag a brand in a photo. The native Facebook Photos app is by far the most popular app on Facebook. With an astounding 100 billion … Continue reading
Facebook Fan Page Design Through the Social Business Lens
By now practically everyone agrees that Facebook is indispensable as a marketing channel. The marketing department has lead the adoption of Facebook within the org since the early days when Facebook Pages were first launched back in 2008. However, with … Continue reading
Cross-Platform Social Experiences – To Do Or Not To Do
“Is it possible to develop a social experience in a way that it can be launched and engaged with seamlessly across Facebook and a brand website, and what are the merits of doing this?” A lot of our clients ask … Continue reading
Recent Entries
by Mark Spangler
Categories: Blog Post
Tags: #sbbd, social business by design
Categories: Blog Post
Tags:
Categories: Blog Post
Tags: advocacy, ambassador, influence, maker's mark, WOM, word of mouth