Author Archives: Jed Singer
Social Landscape Review: Q1 2012
Connecting the dots is always easiest in hindsight, so let’s take a look at everything that shook out in Q1 of 2012 across the major social channels and between the relevant players in the space. Foursquare makes a fundamental shift … Continue reading
How To: 2012 Social Program Planning
Now that the NYE champagne has been emptied and your resolution resolve is already dissolving faster than an Alka-Seltzer, let’s look forward to 2012 and identify some steps for planning your brand’s social program calendar. At a high level, we want to … Continue reading
Social Landscape Review: Q4 2011
Here we go; the big 2011 wrap-up of changes to the social landscape. Dive in, remember, and look forward to 2012, as this year has been one filled with massive changes to the space, and the next promises to be … Continue reading
Localizing Social Experiences
When it comes to designing social experiences, one must take into account many factors – most importantly your consumer. Who are they? What are they doing? And, critical to this post, where are they? We have the opportunity to work … Continue reading
Social Landscape Review: Q3 2011
This post originally appears on the Dachis Group Collaboratory. Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes … Continue reading
The Sniff Test
At Dachis Group, we have a framework for developing branded experiences that are social by design, and we leverage it every single time we concept one of our programs. To quickly summarize the process:
Austin City Limits and Performance Brand Marketing
The launch of the Social Business Index (SBI) was exciting enough last week; add in my first ever Austin City Limits, and you have a giant ball of awesome in a seven-day span. The fact that they occurred in the … Continue reading
Proposals for SXSW Interactive ’12
With SXSW nominations in full swing, we wanted to share some ideas that were submitted by Stuzo | Dachis Group. With such rapid change in the social space, it’s important for the SXSW panel to be extremely selective in choosing … Continue reading
Social Landscape Review: Q2 2011
This post originally appears on the Dachis Group Collaboratory. While the majority of notable first quarter 2011 changes in the social space originated from Facebook – from the launch of Facebook Deals and Questions to the shift from FBML to … Continue reading
Google+ and the Enterprise
When new social networks pop up, normally one doesn’t invest too much time in taking a deep-dive into functionality until there is significant adoption, suggesting that it is more than just a flash in the pan, and the it may … Continue reading
Recent Entries
by Mark Spangler
Categories: Blog Post
Tags: #sbbd, social business by design
Categories: Blog Post
Tags:
Categories: Blog Post
Tags: advocacy, ambassador, influence, maker's mark, WOM, word of mouth