Author Archives: Mark Spangler
Key Takeaways from the Facebook Marketing Conference: Timeline, Stories, & Marketing Products
“If the original Facebook was the first five minutes [of a conversation] and the stream was the next 15, what I want to show you today is the rest–the next few hours of a deep engaging conversation.” – Mark Zuckerberg, … Continue reading
Program Identity Design: People’s Choice Awards
Social Design is a product strategy model that places users at the core of an experience. It allows products and brands to scale by incorporating a user’s trusted communities, driving conversation and creates a strong sense of identity through the … Continue reading
Digital Project Playbook: 5 Tips For The Client Kickoff Meeting
A well planned meeting at the onset of any project with an energized and inspiring project leader establishes confidence in your company’s ability to deliver. It also inspires the surrounding stakeholders as they engage in the project going forward. What … Continue reading
A Social Business Reaction to the Amazon EC2 Outage
On April 21st, Amazon Web Services experienced a service interruption, disrupting servers for many large and prominent businesses. Among those who were affected included an abundance of social services and websites such as Foursquare, HootSuite and Reddit. At Stuzo, we … Continue reading
Successful Project Delivery Techniques – Understanding Risks
Projects are fun and project management is too. Many outsiders to project management looking in sometimes don’t realize the skills and management techniques a successful project manager employs to deliver a quality project. In this post, I am going to … Continue reading
Sharing Content with the New Facebook Like Button
There have been discussions among the Facebook Developer ecosystem the past few weeks regarding the possible deprecation of the Facebook Share button to make the “Like” action the primary share point across the web. With the recent announcement that FBML … Continue reading
Facebook Page Redesign and iFrame Tabs Offer New Engagement Opportunities for Brands
Yesterday, Facebook announced breaking news that will ultimately provide better methods for brands to engage and communicate with their customers. These updates include a revamped UI of the Facebook Pages product and the ability to deploy iFrame tabs. The New … Continue reading
Prepare for Emergencies Using Social Media with My Meeting Place
According to a recent survey by the Office of Emergency Management (OEM), 40 percent of New Yorkers say they do not feel prepared for an emergency. OEM and The Advertising Council team joined forces to encourage New Yorkers to be … Continue reading
Recent Entries
by Mark Spangler
Categories: Blog Post
Tags: #sbbd, social business by design
Categories: Blog Post
Tags:
Categories: Blog Post
Tags: advocacy, ambassador, influence, maker's mark, WOM, word of mouth