Category Archives: Social Media Success
Stuzo | Dachis Group Case Study: P&G Engagement @ Scale
Behind every amazing athlete is an even more amazing mom. This is the clear message that is, and will continue to be, presented by Procter & Gamble during the course of this year’s London 2012 Olympic Games.
Social Activations Are Like Automobiles – There’s Something for Everyone
At the turn of the century (the last century — not this one), autos were failing left and right until Henry Ford introduced a new assembly line method for building mass-market automobiles, and the likes of Ferdinand Porsche honed the … Continue reading
Austin City Limits and Performance Brand Marketing
The launch of the Social Business Index (SBI) was exciting enough last week; add in my first ever Austin City Limits, and you have a giant ball of awesome in a seven-day span. The fact that they occurred in the … Continue reading
Snack Brands on Facebook: The Big 20 Pt. 4
The stunning conclusion to our four-part series on giant snack brands on Facebook is finally here; we know you’ve been waiting with bated breath. We’ve seen a lot in part 1, part 2, and part 3, and in part 4 … Continue reading
Snack Brands on Facebook: The Big 20 Pt. 3
So far, we’ve looked at the top five and top 10 snack brands on Facebook and we’ve drawn some great insights and best practices. Today, let’s see what numbers eleven through fifteen – Hershey’s, Life Savers Gummies, Snickers, Trident Chewing Gum, … Continue reading
Snack Brands on Facebook: The Big 20 Pt. 2
The other week, we took a look at the top five snack brands on Facebook and identified some things that the biggest pages were doing right. This week, let’s look at what the next five brands are doing, and what … Continue reading
Snack Brands on Facebook: The Big 20 Pt. 1
There are some massive brand presences on Facebook, especially in the CPG snack vertical. Let’s take a look at the top 20 of those brands’ pages to see if we can connect the dots to find causes and conditions for … Continue reading
Evergreen Facebook Customer Service Solutions
This is a weekly Friday installment from Stuzo documenting consumer engagement tips and tricks, both for day-to-day community management and for large-scale custom engagements. Hopefully this post will spark an idea for your brand or client, and if it does, … Continue reading
Facebook Customer Service on the Wall
This is a weekly Friday installment from Stuzo documenting consumer engagement tips and tricks, both for day-to-day community management and for large-scale custom engagements. Hopefully this post will spark an idea for your brand or client, and if it does, … Continue reading
YouTube for Customer Service
This is a weekly Friday installment from Stuzo documenting consumer engagement tips and tricks, both for day-to-day community management and for large-scale custom engagements. Hopefully this post will spark an idea for your brand or client, and if it does, … Continue reading
