Facebook’s Open Graph Protocol represents a fundamental shift in social marketing where social platforms put users at the center of the web. Brands can now integrate the power of Facebook’s social graph into their own sites to create personalized experiences and engage users across the web. Since the announcement of Open Graph a year ago, Facebook has provided brands with a plethora of tools to leverage these new business opportunities. Understanding how to take advantage of these opportunities can be challenging without the right knowledge. Fortunately, Who’s Blogging What has brought together the leading minds in social, including our own Director of Client Services, Mark Spangler, to explain the Open Graph in it’s comprehensive Facebook Marketing Update- Spring 2011 (click to download the free PDF).
This eBook covers topics every social marketer needs to know such as optimizing a Facebook Page for search engines, using Facebook Connect for online retail, and utilizing the enhanced functionality of the Like button. As Mark explains, the new Like button “gives content owners the opportunity to increase engagement levels, targeted referrals and recurring traffic.” Use the insights and tips provided to craft an innovative social marketing strategy for your brand. If you have questions about anything covered in the eBook, please let us know in the comments.