As we move further into the summer, we are seeing more and more exposure for this year’s blockbuster films. As we saw last week beyond traditional advertising it is extremely important for a film to create a social experience for the evangelists of the film. This week we look at the Facebook experience created by Warner Brothers for the upcoming release of Green Lantern.
Within the Green Lantern Facebook Page users are given an excellent social experience to interact with. The experience is a media tab that showcases information about film such as videos, posters and photos. Through this experience fans are not only able to view a great deal of content but can also share specific content through Facebook, Twitter, and email. Also in this experience users are given the ability to link out to additional experiences that live within the movie’s official website. While these experiences do not live within the same Facebook environment as the rest of the content there is an option for users to utilize Facebook as a method of registration to stream line the login process and allow for social sharing. The last part of this tab that helps to build excitement about the release of Green Lantern is the “Real Updates” section which ties multiple social channels into one experience for users to gain and share information about the release. Additionally, users are able to sort content by social channel so that they are able to pick what information they are viewing and where that content is coming from.
Even though a film like Green Lantern has a long history from its days as a comic book there are many theater goers who may need a bit of a push to make it out to the theater. By creating an experience like the one Green Lantern has evangelists have a place to interact with the movie and share content that may push more people into the theater.