This infographic originally appears on AllFacebook.
Back-to-school season is fast approaching, and marketers – from fashion to retail to consumer electronics – are starting to plan for, depending on who you ask, the most important spending season of the year. Consumer buying habits have completely shifted, and, more than ever before, they are shopping on-the-go from mobile devices, either out with friends and family, during their commute, or comparison shopping while in your actual store. Check out some of the eye-popping statistics below and see what campaign frameworks work best for brands across social channels like Facebook, Twitter, Instagram, and Pinterest.
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