This post originally appears on the Dachis Group Collaboratory.
Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of 2011. In a sentence, Facebook’s f8 developer conference contained more sweeping changes to the largest social platform (now 800 million users) since its launch in 2004. Continue reading
At Dachis Group, we have a framework for developing branded experiences that are social by design, and we leverage it every single time we concept one of our programs. To quickly summarize the process: Continue reading
A couple of years ago I wrote a post about how consumers and brands are friends on Facebook. The new Facebook changes reinforce this frame. It’s now more important then ever for brands to cultivate meaningful relationships with consumers. The new Facebook user Profile, Timeline, provides brands with an amazing opportunity to incorporate themselves into the fabric of consumers’ digital lives. Continue reading
Facebook changed the game again today. While you’ve undoubtedly already read about the game-changing updates to the Platform and what they mean for users and brands, you most likely have not read anything on the principles that define Facebook’s product development process and culture. How is this applicable to you? Facebook is the new breed of company and every company and person within a company that wants to win in the 21st century will need to adopt and adapt to moving fast in the face of ever-more rapid market changes. Continue reading
The launch of the Social Business Index (SBI) was exciting enough last week; add in my first ever Austin City Limits, and you have a giant ball of awesome in a seven-day span. The fact that they occurred in the same week aren’t the only things that these two events have in common, though. I was actually witnessing the Spring of performance brand marketing and the Winter of the massive, blind brand sponsorship. Continue reading
Yesterday the Dachis Group announced the public launch of the Social Business Index. The Social Business Index is much more than what meets the eye at first glance. Below its beautiful UI, lies a treasure trove of social data that is continuously being replenished, enriched, organized and analyzed. To sum up what Erik Huddleston, our CTO said, we’ve built:
When working with partners to develop an experience, ensuring a
ubiquitous campaign message is always a paramount goal. Never more so
is this objective realized than with campaigns tied to cause marketing and
social for social good. With programs of this kind, often the message and
voice are the most critical aspects of the experience. We work closely with
the brand and brand constituents to create an experience that captures
these concepts in every frame. Continue reading
In recent months Facebook has focused the conversation between developers, brand marketers and agencies around Social Design. As Facebook puts it, “Social Design is a way of thinking about product design that puts social experiences at the core.” This blog post will focus around my interpretation and extension of this concept to the conception and design of brand marketing programs in general.
As background, it’s noteworthy to say that Dachis Group has since 2008 viewed the world through its framework of Social Business Design, which is the intentional creation of dynamic and socially calibrated systems, process, and culture. The goal: improving value exchange among constituents. In other words, we reengineer the inner-workings and outward-reaching facets of organizations to transform said organizations into effectively and efficiently functioning social businesses that deliver better business results. Continue reading
With SXSW nominations in full swing, we wanted to share some ideas that were submitted by Stuzo | Dachis Group. With such rapid change in the social space, it’s important for the SXSW panel to be extremely selective in choosing presentations – a mix of beginner, intermediate, and advanced sessions on a range of topics that sometimes may serve simultaneously as foundation and hyper-granular, depending on the flavor of the day. Do we want an 30,000 foot view of the Facebook platform, its history, its fluctuations, and its current state? Or do we want a deep dive on functionality, tactics, and ROI on a new player in the space with lots of hype? There is a balance to strike with SXSW topics, and we want your help in voting for those which you think are most a) relevant to your business, and b) valuable to you based on business objectives in social for 2012. Below, are five summaries of Stuzo | Dachis Group proposals with links to vote for them. Let us know which you like best with your votes and comments! Continue reading
As the social world advances, consumers are turning more to location-based social networks to showcase their favorite places and redeem deals for checking-in. There have been discussions among Facebook Developers the past few weeks regarding the new features being released for Places and Pages that began rolling out on July 13th. These features are designed to help brands establish a more localized presence on Facebook, while also making the experience more useful to the Facebook community. However, there are limitations in not providing a custom experience for consumers. These new features will be rolled out to pages automatically and follow the previous set-up of parent-child relationships. Continue reading
