Tag Archives: concepting
How To: 2012 Social Program Planning
Now that the NYE champagne has been emptied and your resolution resolve is already dissolving faster than an Alka-Seltzer, let’s look forward to 2012 and identify some steps for planning your brand’s social program calendar. At a high level, we want to … Continue reading
Posted in Social Media Best Practices
Tagged concepting, program identity design, social program planning
The Sniff Test
At Dachis Group, we have a framework for developing branded experiences that are social by design, and we leverage it every single time we concept one of our programs. To quickly summarize the process:
Posted in Social Media Best Practices
Tagged branded experiences, concepting, Facebook, sniff, social by design
