Sabra
100 Hummus Inspirations
Type of Campaign:
Recipe Content Management System
Challenge
Sabra believes all Americans should have access to worldly and healthy foods. With over 26 Mediterranean offerings, Sabra has an extensive library of delicious recipes. Showcasing these recipes to consumers in an organized manner required a content management system with full administrative controls.
Solution
Stuzo engineers built the 100 Hummus Inspirations CMS and application. This application shows ten categories with ten recipes featuring Sabra hummus products. Users can view, share, Like, comment on, and print the recipes. Up to 10 recipes could be aggregated into a PDF. The CMS allows Sabra complete control to upload, edit, and remove all categories and recipes.
Results
Fans were hungry for hummus. The application tab loaded more than 145,000 times and 2,400 recipes were printed. 115 Likes and comments were received.
