Increase awareness and fans of the new ZYNC American Express card by leveraging the partnership with SPIN Magazine’s 25th anniversary concert series to create a multichannel social experience.
Stuzo developed a multi-phase promotion that culminated with the 5-day concert series. On the ZYNC Facebook Page, Stuzo launched a photo and caption contest where entrants uploaded photos and explained why they should win an all-access pass to attend the concerts. With the help of technology partner Livestream, Stuzo then set up all five concerts to be streamed live from several pages through a Facebook Connect Fan Gate that lived on SPIN.com, the Huffington Post, and within a Facebook application on the ZYNC page. Fans could come to their favorite site, Like ZYNC, then stream or share the night away.
Over 20,000 fans attended the concert series viewing almost 1 million minutes of performances over 81,000 streams. The photo contest received 600 submissions and the ZYNC Facebook Page tripled it’s number of Likes. Traffic to the ZYNC sponsorship site increased by 10 times its daily average for the two months prior to the concerts.