Update the Budweiser Book of Rules with Chapter 2: Outdoor Adventure. This chapter incorporated the essential Budweiser prize, tickets to Bud Camp.
Using Stuzo’s Social Engagement Platform, brand community managers were able to screen every submission before publishing or rejecting it. Users submitted photos of their best outdoor adventure along with a Rule based caption to win tickets to a man’s ultimate retreat, Bud Camp. They could also view the Book and vote on their favorite entries to determine the winners. Comments and sharing sparked dialogue among the Budweiser community.
The campaign became an outlet for men to share their stories of brotherhood and what it means to be a Bud guy, reinforcing Budweiser’s values. This led to increased brand loyalty and the development of a strong online community. Multiple chapters maintained user involvement while the addition of Bud Camp motivated more users to participate.