Social Branded Gifting and Donation Solution

Challenge

Coca-Cola vows to make a positive difference in the world with its Live Positively campaign. Supporting this campaign, Coca-Cola planned to debut new ads during the Super Bowl. The brand approached Stuzo to strategically incorporate philanthropy and enable branded social media connections as part of its Super Bowl plans.

Solution

The Live Positively Facebook campaign was a user-generated gifting solution that allowed users to send special Coca-Cola bottles to friends. These gifts were displayed on Facebook profiles and published in newsfeeds to encourage more gifting. In return, Coca-Cola matched each gift with a $1 donation to the Boys &Girls Clubs. Participating users were rewarded and gained exclusive access to the Super Bowl ads before they aired.

Results

Coca-Cola gained one million new fans and over $125,000 was donated to Boys & Girls Clubs in less than two weeks.