Interactive Directory

Challenge

Provide consumers with an easy way to explore and find relevant content from the 80+ Intel social web properties.

Solution

Stuzo created a branded social directory on the flagship Intel page that funneled consumers to Intel pages via a quiz. After taking the quiz, the directory aggregated and displayed relevant Facebook, YouTube, Twitter, and Intel blog content. The results could then be filtered by content and source.

Results

Over 100,000 new fans were added, and the quiz data was utilized for future programs. The success of this program was used to create a more unified social media strategy for Intel.