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the product with an engaging experience where users can fulfill the basic human desire to comfort others.
social network and comfort others with Get Well Soon wishes in the form of virtual care packages. Through the app, users can find friends who might be sick and in need of some comforting, and send them a care package that can include uplifting YouTube videos, cheery Vicks-branded goodies, photos and a personal message. When a friend receives the care package, the items spill out in a fun animated Flash experience where they can view videos and photos and read the messages.
Procter & Gamble
Vicks Feel Better Friend
Type of Campaign:
Custom Gifting Application
Challenge
Vicks VapoRub has been used by generations of moms to relieve cold symptoms. With cold season approaching, Vicks wanted to build awareness ofthe product with an engaging experience where users can fulfill the basic human desire to comfort others.
Solution
With the Vicks “Feel Better Friend” application, users can engage in instantaneous moments of caring whereby they can easily reach out to theirsocial network and comfort others with Get Well Soon wishes in the form of virtual care packages. Through the app, users can find friends who might be sick and in need of some comforting, and send them a care package that can include uplifting YouTube videos, cheery Vicks-branded goodies, photos and a personal message. When a friend receives the care package, the items spill out in a fun animated Flash experience where they can view videos and photos and read the messages.
