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Delta

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Type of Campaign:

iFrame Like Module

Challenge

Delta wanted to leverage the new iFrame capabilities of Facebook Pages with a unique application that would differentiate it from the competition by showcasing Delta’s newest customer-centric improvements including Wi-Fi and rewards miles that do not expire.

Solution

This project was a first-of-its-kind for Stuzo since the adoption of iFrames by Facebook. This application utilizes several of the new iFrame features available including unique URLs that drive users to specifically highlighted modules from the share links in Facebook and client-generated online advertising. Upon entering the application, users can choose to individually Like each of Delta’s featured services such as Wi-Fi, first class accommodations, SkyMiles program, and additional flights. The application also features a shareable poll, Book Now button, and a Delta video module.

Results

A social experience that showcases Delta's services and encourages user interaction. Customers are showing their appreciation for the improvements by generating over 10,000 total Likes. Customers are also interacting with the different components. The Wi-Fi poll and SkyMiles quiz have been taken 1,500 times each, the videos have been viewed 2,000 times.