Many consumers do not pay attention to their spending habits. ScotiaBank is dedicated to helping their customers become more financially stable and wanted to activate such a campaign through social channels in order to generate branded earned media and awareness for the brand. that would educate consumers and encourage them to save.
Stuzo was approached to design the social experience with the above objectives and handled the creative design, development, and implementation of this amplification initiative. To enter the sweepstakes, customers took a quiz to determine their spending traits and habits. The results revealed their fiscal persona type, such as the Savvy Saver, along with a badge that customers then shared with friends across their social graph on Facebook. To incentivize users to engage, learn, and start saving, ScotiaBank awarded $150 to a random entrant every week.
Consumers were eager to learn about their spending style and get started with their new savings habits. The social quiz framework was engaged with by customers thousands of times over the brief campaign duration. Sharing tools were vital to distributing the initiative beyond ScotiaBank’s Facebook page. Over 23% of Facebook invitations sent were accepted and more than 11% of users published results to their News Feed.