Weekly Video Quiz Sweepstakes

Challenge

Dynamite, the sexy lifestyle brand, has grown into a label that is coveted by Canadian fashionistas from coast to coast. The brand provides affordable fashions that take its customer from the office to glam night outs, to casual weekend with urban flare. For this collaboration, Dynamite was looking to do their first ever promotion within the Facebook platform and wanted it to play into their Fall season spy theme. And, of course, the program had to live up to the Dynamite name: playful, modern, edgy, and downright sexy!

Solution

The Mission Dynamite: I Spy the Golden Prize sweepstakes took form as a weekly video quiz, with a golden, shimmering clue for consumers to spot. The four weekly video clues combine to tell the full Mission Dynamite story, and correctly answering each week's clue results in an additional sweepstakes ballot for the user; ballots which will determine the grand prize winner of a $1,500 Dynamite gift card and an additional $1,500 in cash. Guess correctly in each of the four video clues? Double your grand prize ballots! Not to mention, each correct answer unlocks an exclusive coupon, printable directly within the Facebook experience, and redeemable at Dynamite locations across Canada. Your mission, should you choose to accept it: Mission Dynamite!

Results

Check back for numbers on this new campaign!