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Collaborate and Win Sweepstakes

Challenge

Create excitement in the Bud Light community through a sweepstakes that requires users to work together in order to win tickets to the ultimate Bud Light event, the Port Paradise cruise.

Solution

A collaborate and win experience where users create teams of three to enter the sweepstakes. Users recruit a team by sending a wall post to their friend with a link that directs back to the application. Team names can be selected from three available dropdowns or randomly generated. Users can create an unlimited amount of teams with one winning team being selected each week. A dashboard enables users to keep track of all of their teams. Stuzo designed custom creative and deployed the application using the Social Engagement Platform.

Results

Bud Light fanatics could not wait to start building their crews. 160,000 entrants have created over 200,000 crews during the apps first week. 180,000 users added the app and 76,800 have shared it through global shares, individual shares, and wall posts. Overall, the app has received over 1 million total engagements.