To promote the Radio Shack Tour de France Team and maximize the sponsorship through Likes and engagement.
Stuzo created a engaging sweepstakes that encourages brand identity and return visits with a daily drawing blitz for 10 days. To enter, entrants Like the brand and then register to win, and then share the promotion with friends and post to their feed. Each day was a new drawing, so each day entrants needed to return to the Radio Shack page and enter for their new chance to win!
The program saw over 25,000 entries and a 41% increase in fans in just 10 days.