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HBO

Real Time with Bill Maher Smarter than a Politician

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Type of Campaign:

Evergreen Trivia Experience

Challenge

HBO was looking to activate the existing Bill Maher community for this coming season, while also providing engaging content for those users to share with friends all season long. Stuzo worked closely with HBO to develop the program concept and lead with creative design and game design best practices.

Solution

Just because they've been voted into office doesn't mean they don't make mistakes. Politicians make gaffes all the time and now's your chance to test your knowledge of the best (and funniest) trivia, flubs, and faux pas to see if you know what these politicians and so-called 'experts' got wrong.

Users answer questions as quickly as they can to accumulate points; the faster they answer, the more points they receive. Consumers who engage with the trivia experience can also find out where they and their party rank against others and challenge their friends to see if they're as politically savvy.

Results

Are You Smarter Than a Politician has only been live for a few days, but users have already racked up a combined 130,000+ points. Join your party and show off your political prowess. The race is heating up!

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