Contest with Like-Gate

Challenge

To increase Likes and interest in the new Samsung Galaxy S phone.

Solution

Stuzo created a sweepstakes giving away 12 of the coveted devices in a 12 day period, requiring the entrants to Like the Samsung Galaxy S to enter. To facilitate the process, the Like button was moved to be in-line on the registration page.

Results

Likes increased 20x’s over the course of the program, with average Likes per day growing approximately 6x’s.