TELUS wanted a long-term Facebook application that would engage it’s fans and tie-in the brand’s commitment to animal conservancy.
Stuzo created a gifting and wall-posting application for TELUS featuring 12 adorable lion cubs. Users can rate each cub’s cuteness by using a cute extender. Users drag the ball down the extender to increase the number of U’s in the word Cute. They can then publish their chosen cub to their wall or send to a friend with both actions counting as a vote.
The application has been live for almost a year and garnered over 12,000 views and 1,700 votes, an average of 141 votes per cub. 500 cub gifts were sent. Additionally, users shared the application over 250 times increasing awareness of the TELUS Facebook Page.