TELUS wanted to launch a fun Spring social campaign that would deeply engage users, encourage repeat interactions between fans and the brand, and integrate TELUS’ long-standing commitment to animal conservancy.
Stuzo created an interactive seek-and-find multichannel experience. Each day players could collect clues to try and guess where in Canada the TELUS Hippo was vacationing. Stuzo developed a technology solution to power the interactive seek-and-find social experience that lived on Facebook with integrated embedded videos, point system, leaderboard, gifts, commenting, sharing, live in-app news feed, You Tube and Twitter feeds.
This contest provided a deep level of engagement with 13,000 entrants generating over 100,000 video views and 57,000 newsfeeds posts in just one month. By not requiring the entrants to fan or Like the TELUS Facebook Page, the brand appeared open and friendly and could push for more direct links like bookmarking, which 20% of entrants did. The program also saw a 143% lift in entries on the day of its Facebook reach block media buy.