Controlling relationships are anything but cool. The Ad Council’s latest campaign focused on stopping teens from using technology to abuse, disrespect, and peer pressure others. Creative Callout Cards could be shared through social networking sites raising awareness of the campaign. Sponsored by the NFL Players Association, the Ad Council turned to Stuzo to execute a contest on their microsite that would utilize Facebook Connect.
The That’s Not Cool contest challenged users to create their own Callout Cards for a chance to win a trip to the NFL Players Gala. Stuzo engineers developed the contest so that users could quickly upload their cards via their Facebook account or a simple registration form that included an email opt-in. Users could then Like and share their favorites through MySpace and Facebook.
This campaign allowed teens to express themselves artistically and take a stand against digital harassment.100 imaginative Callout Cards were submitted collecting over 100,000 votes. 50% of entrants opted-in to receive further emails from That’s Not Cool showing that teens are committed to the cause.