Case Study

Custom Instant Win Experience

Challenge

True Blood, HBO’s hottest show, needed a unique Facebook experience to build anticipation for the season three premiere, attract new fans, and increase online merchandise sales.

Solution

Stuzo created a multi-level interactive coming out party where fans identified which character type they are and what city they are in to win passes to an exclusive screening event near them. The real-time results were displayed on a custom heat map and an internal newsfeed. To encourage sustained engagement and reinforce the June 13th date of the event, passes could only be won every 6 minutes and 13 seconds. Fans could also win instant True Blood gear, send virtual gear to friends, and be eligible for the $5000 grand prize.

Results

More than 750,000 Truebies visited the Ultimate Fan Experience causing the True Blood Page to grow 115% to nearly 3 million Likes. A promo code exclusively for entrants drove over $40,000 in merchandise sales at the HBO shop. 6.4 million viewers tuned-in for the True Blood Season 3 premiere, nearly double the previous season.