1. Social Strategy & Planning
Social strategy and planning are at the foundation of making marketing within social channels work. Endeavoring in social programs without prior development of a long-term strategy or a plan and the outlining of business objectives is like navigating on a path blindly without knowing the final destination and the directions to get there. Stuzo is here to pave the way by providing the strategic services necessary to build or solidify a plan to translate business and marketing objectives into social media marketing objectives. Our strategists can perform an analysis and then develop an action plan that maximizes the value of social media. The plan, depending on business objectives, can be developed specifically for Facebook or for execution across multiple social media channels. To evaluate performance, actionable and quantifiable benchmarks are always created. No matter if Stuzo is tasked to develop a concept for one program or a multi-year strategy, our team is here to help drive ROI against business goals and budget.
Services
- Analysis and translation of business objectives to actionable goals and metrics within the social media space
- Development of community expectations and guidelines
- Development of ongoing social marketing plans and programs against objectives and metrics
2. Social Community Management
Stuzo is the leading developer of Social Technology Platforms that serve day-to-day social community management needs. Our Social Engagement Platform is an in-house social technology and delivery platform that enables the configuration, launch, and management of custom cross-platform social experiences developed by Stuzo. Delivered as a turnkey Software as a Service solution, the Social Engagement Platform provides all of the tools needed to grow, update, monitor, maintain, and build an ongoing presence within social channels. We are also the preferred integrator for platform companies such as Buddy Media to deliver and integrate customized versions of their Social Technology Platforms.
Services
- Social technology platform needs analysis and selection
- Customization of off-the-shelf platforms
- Development of custom technology solutions
- Integration & training
- Hosting & management
3. Social Experiences
Complimentary to day-to-day tactics is the development of rich, custom social experiences that coincide with and amplify larger mainstream campaigns (product launches, back to school, holiday, etc.) on a brand’s marketing calendar. The average brand executes 2 to 4 such campaigns per year. These campaigns are normally cross-platform experiences that through applications have a presence on Facebook, socially connected websites, YouTube, Twitter, iPhone, iPad, and/or Android devices. Stuzo helps global brand and agencies develop and executes truly unique branded programs that meet specific business objectives, maximize consumer adaption, and drive return on investment. Our Social Engagement Platform enables us to launch robust applications with consistent analytics.
Services
- Campaign planning and app concepting
- Wireframeing and mockups
- Creative & copywriting
- Custom social application development
- Promotion administration
- Hosting & management
4. Media Support: Paid, Owned, Earned
Media connects the dots in the success of social marketing efforts. At Stuzo we are not media buyers. We support global brands in the selection and continuous development of owned media channels and amplification of earned media. With an experienced team in place to plan and execute effective day-to-day consumer engagement management tactics and the know-how to develop one-of-a-kind large-scale experiences that activate consumers around mainstream marketing programs, we can guide forward-thinking brands in their owned and earned media efforts. We provide a suite of managed services and leverage best-in-class social technology platforms to deliver a complete offering of owned and earned media solutions.
Services
- Selection and development of owned media channels
- Development and execution of earned media strategy
- Development and execution of a content strategy
- Development and execution of a communication strategy and calender