Stuzo

Train and Motivate for Meaningful Business Outcomes

A week ago, I had a conversation with one of our advisors about what it takes to build a company that achieves its planned objectives…

Mobile Marketing Best Practices

Stuzo Delivers Easy Mobile Marketing with MEG.com

When Stuzo was spun back into an independent company out of Dachis Group at the beginning of 2013, I stepped back to ask myself what…

balance

Stuzo Appoints Richard Friedman as CTO and Yan Rozovsky as EVP of Client Engagement

Expands Leadership Team to Support Strong Market Demand for Branded Social & Mobile Engagement Solutions PHILADELPHIA, PA – April, 29 2013 – Stuzo, the industry…

balance

Stuzo Spins Out of Dachis Group

I am pleased to announce that Stuzo is an independent company again! In 2010 we were acquired by Dachis Group to accelerate adoption and activation…

Facebook

An Ode to Facebook

It was back in May of 2007 when Facebook had less than 20 million users when I decided to bet the future of my company…

Social Media Success

Social Activations Are Like Automobiles – There’s Something for Everyone

At the turn of the century (the last century -- not this one), autos were failing left and right until Henry Ford introduced a new…

Social Media

Two Straightforward but Underused Social Program Amplification Strategies

I’m sure you’ve heard the line that the best customer is an existing customer. Well it’s true and this logic can be extended to your…

Social Media

A Holistic Framework for Program Identity Design

Since my earlier post on Brand Marketing Programs Made Social By Design there has been an up-swell in interest on our methodology for designing social…

Facebook

Paradigm Shift for Brands on Facebook?

A couple of years ago I wrote a post about how consumers and brands are friends on Facebook. The new Facebook changes reinforce this frame.…

Facebook

Biggest f8 Takeaway – Move Fast Or Be Left Behind

Facebook changed the game again today. While you’ve undoubtedly already read about the game-changing updates to the Platform and what they mean for users and…

Facebook

Performance Brand Marketing and Facebook

Yesterday the Dachis Group announced the public launch of the Social Business Index. The Social Business Index is much more than what meets the eye…

Facebook

Brand Marketing Programs made Social By Design

In recent months Facebook has focused the conversation between developers, brand marketers and agencies around Social Design. As Facebook puts it, “Social Design is a…

Facebook

New Opportunities and Considerations for Tagging Brands in Facebook Photos

Yesterday Facebook launched a small, but powerful new feature that enables anyone on Facebook to tag a brand in a photo. The native Facebook Photos…

Facebook

Facebook Fan Page Design Through the Social Business Lens

By now practically everyone agrees that Facebook is indispensable as a marketing channel. The marketing department has lead the adoption of Facebook within the org…

Social Media Tips

Cross-Platform Social Experiences – To Do Or Not To Do

“Is it possible to develop a social experience in a way that it can be launched and engaged with seamlessly across Facebook and a brand…

Facebook

Experience TV

In my last blog post I wrote about TV ads being flat.  I feel that the entire TV experience needs improving and that none of…

Facebook

Status Quo No More

I own a TV that my dog watches more than I do.  Talk to anyone in their twenties and younger and the story rings the…

Best Practices

The Social Graph + Reward Programs + Game Mechanics = Goodness

Reward, Affinity and Loyalty programs have been around for years.  With the democratization of social technologies and shift in consumer behavior, the time has come…

balance

Stuzo Launches Social Engagement Platform for the Delivery of Social Experiences

I’m excited to publicly announce the launch of our Social Engagement Platform. This platform enables us to rapidly develop custom cross-platform (Facebook,Twitter, YouTube, etc.) social…

Social Media Best Practices

Social CRM: Driving Much Needed Convergence Within the Enterprise

Over the past year the term Social CRM has been all the buzz, and rightfully so. We are operating in a time where social platforms…

Facebook

Facebook Deals – Connecting the Dots

Facebook connected the dots in a big way on October 3rd with the launch of its Deals product. Facebook now has an unmatched platform for…

balance

Stuzo joins the Dachis Group

I am excited to announce that Stuzo is as of today a Dachis Group company. The rationale behind the decision to join the Dachis Group…

Facebook

Facebook Friends – Is a Name Change In Order?

Background I have been discussing Facebook Places and general privacy concerns with friends and social media mavens lately. Not all of my friends are as…

Facebook

Facebook Places – What’s All the Hype About?

So, Facebook Places has been live a little over a week and I predict that it will over the next year transform the way that…

balance

Stuzo: Past, Present & Future

As this is our first blog post, I thought it fitting to start off by recapping where we’ve come from, where we are today, and…