Showcasing an Innovative & Personalized Fuel Buying Experience Powered by Open Commerce
Open Commerce seamlessly integrates with third party applications and enables any type of customer experience and end point. The Open Commerce Application Server enabled BP to provide a unique customer experience, where a customer could pay for fuel by simply scanning their palm. Thanks to ease of integration with Open Commerce’s GraphQL based public APIs, Open Commerce enabled this solution to be implemented by the biometric hardware supplier in only one month’s time. This powerful experience was demonstrated to more than 100 BP dealers, executives and stakeholders at BP’s annual marketing conference – the BPAMA Convention & Business Expo. Due to the unique nature and forward-thinking concept of the experience, it was included in the convention’s newest exhibit, The Innovation Center, which was the central hub and focus point of the entire convention.