To understand the current state of the market, Stuzo began by evaluating the digital capabilities of the top 100 fuel retail and convenience brands across mobile, web, social, and connected car, including a total of 32 unique data points. Stuzo then created a digital ranking based on the data, published the top 100 ranking publicly, and developed programmatic publishing partnerships with leading industry media organizations. Having an understanding of the market, Stuzo set out to understand the customer.
Next, Stuzo sent ethnographic researchers and filmmakers on a five-plus week road trip across the US, where we visited 75 leading fuel retail and convenience brands, interviewed customers directly regarding their attitudes toward mobile, commerce, and loyalty, and captured over 240 hours of customer interview video footage. Stuzo then watched all the footage, identified key trends, created a series of key insights videos, and created a series of three to five minute video vignettes for every retail operator Stuzo visited.
Future & Disruption
Leveraging Stuzo’s primary research into the market and customer, Stuzo then combined its deep technology industry expertise with the wants and needs of the customer, overlaid new technology innovations, and at the intersection, identified key opportunities for digital transformation. Stuzo then created realistic conceptual visions for what future retail locations and customer experiences could look like in a variety of environments.
Last, to quantify the impact Stuzo’s Future Vision insights would have on retail operators’ businesses, Stuzo conducted extensive research on technology cost curves, technology convergence, business model innovation, and technology adoption s-curves across the various technologies that are poised to disrupt the fuel retail and convenience industry, such as electric vehicles (EVs), autonomous vehicles, battery power, battery charging time, cost of and democratization of access to these technologies, and much more.
These investments became Stuzo’s industry-leading Market, Consumer, and Future Vision Insights.