sunoco mobile app

Stuzo Built Open Commerce, the Infrastructure Standard for Digital Services and Experiences in Fuel and Convenience and Other Retail Categories

The Open Commerce Platform, consisting of the Open Commerce Application Server and Command Center, is the first and only agnostic platform to empower rapid delivery and real-time management of Digital Services and Commerce Experiences, such as Mobile Commerce Applications, for Fuel and Convenience Retailers, Restaurant/QSR Operators, Grocery Retailers, and more.

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Challenge

An Industry in Transition with Legacy Technology, Complex Systems, Security Risk, and Redundancy

The brick-and-mortar retail industry, in the face of impending disruption, is undergoing a massive digital transformation. Having worked with three of the top seven largest fuel and convenience retailers in the US, over the period of a couple years, Stuzo experienced this transformation and the technical complexities merchants are facing, firsthand.

The evolving digital landscape for how merchants need to interact with their consumers, has created a number of challenges.

Merchants’ enterprise systems and digital services have been stitched together one at a time, creating a point-to-point challenge whereby merchants were using different back-end systems, different management portals, and different technology languages. [See graphic to follow: A View Into Industry Complexity]

Not only did this create a mass of technical debt in the form of redundant systems, technologies, and vendor relationships for the merchants, these challenges created a host of challenges, including: 1) silos where consumer data could not be easily shared across digital services (like payments, loyalty, and CRM) in an automated, systematic fashion, 2) a wider threat vector for security breaches, 3) increased security risk, and 4) multiple points of failure across the IT landscape.

Merchants did not intend to end up in this position. Rather, it was a result of years of continued acceleration, getting more and more aggressive with building out digital capabilities to chase down the demands from and opportunities with the consumer.

Merchants are aware of these challenges and have acknowledged the need to enable their consumers to do business with them across any connected commerce channel, such as mobile, web, car, kiosk, wearables, and beyond.

Merchants need all of their consumer data to be connected, for their digital services, such as loyalty, offers, and marketing automation, to communicate systematically and share the required data, which the merchant should own, have access to and control over, and have the ability to leverage for delivering personalized, predictive, and frictionless commerce experiences to their consumers.

Acknowledging these challenges and opportunities, Stuzo set out to build the Open Commerce Platform.

A View Into Industry Complexity

Methodology

The Path to Personalized, Predictive, and Frictionless Connected Commerce

Conexxus’ mission is to create technology standards which improve business processes, reduce costs and increase productivity for the convenience and fuel retailing industry. Stuzo believes in Conexxus’ mission and has become an active member of the organization.

Through our collaboration with Conexxus and the development of our Open Commerce Platform based on Conexxus’ standards, Stuzo identified that the work Conexxus was doing in the convenience and fuel retailing industry, helping merchants with interoperability, with improving technical processes, with increase their productivity and performance, was needed by merchants across a variety of other retail categories, such as restaurant/QSR, auto parts and services, grocery, speciality, fashion, luxury, and more.

The solution became clear. Stuzo set out to build a standard digital infrastructure that would accelerate interoperability and enable brick-and-mortar retailers across a variety of categories to quickly take advantage of connected commerce opportunities, to transform their business through digital, to address the technical complexities head on, and to unify all their best-in-class digital services and enterprise systems.

Platform at a Glance

Stuzo Involvement

Definition
Platform Strategy
Design
Platform Design
Delivery
Platform Engineering

Team Involvement

11

Team Size
Team
team-involvement

12,500+

Hours Worked
to Date
Time

Technologies Used

Deliver Innovative Experiences

Evolve Today to Meet the Needs of Tomorrow

The consumer path-to-purchase journey continues to evolve and with adoption of every new consumer experience channel, be it mobile, biometrics, connected cars, augmented reality, or whatever comes next, merchants must adapt.

A great example of an innovation-focused retailer that is taking active steps to pursue the next generation consumer experience, is BP. Leveraging Open Commerce’s Application Server and Public API and Stuzo’s software services for consumer experience strategy, design, and engineering, Stuzo enabled BP to rapidly deliver upon an innovation program featuring biometric payments, mobile payments, and connected car payments.

How rapid? In just 90 days, Stuzo took BP from program initiation through live implementation for biometric pay-at-pump, inclusive of the time required for BP’s biometric hardware vendor to integrate with the Open Commerce Public API and proof-of-performance validation with BP’s Verifone Commander POS and pump systems.

90 days is a formidable benchmark for speed. However, Stuzo wasn’t done yet. Following integration validation with BP’s Verifone system, Stuzo delivered a functional proof-of-concept mobile app with mobile pay-at-pump capabilities in just one (1) week and a connected car app with infotainment pay-at-pump capabilities, built on GM’s brand new infotainment SDK, in just one (1) day!

Stuzo’s Results

An Innovative Platform to Future-Proof Brick-and Mortar-Retail with Personalized, Predictive, and Frictionless Commerce Capabilities

In early 2018, BP utilized a live implementation of Open Commerce to enable biometric pay-at-pump with vein recognition hardware and Verifone’s POS site system. Read BP Case Study Here

Open Commerce was certified as PCI DSS Level 1 Compliant in early 2018. Knowing Open Commerce upholds the highest degree of security standards in the industry creates peace of mind for retailers on the platform.

Upon its official public launch in 2018, Open Commerce became the first and only open and agnostic platform, enabling and empowering merchants to integrate all best-in-class digital services and technology suppliers. Explore Open Commerce Capabilities