Product Strategy and Design
After guiding Swarovski brand stakeholders on best practices from a mobile app UX perspective, a beautiful, interactive application was conceived and new customer experiences were identified, which would surprise and delight customers with gifts and take customers through a four-stage “Sparkling Rewards” program.
Product strategy included identification of metrics and KPIs which would be measured to gauge the efficacy of the program. Events and rules were built into the mobile applications for custom tracking and reporting. Data was designed to be further integrated and merged with CRM to provide full visibility into the shopping journey.