Your business depends on the acquisition of customers, but you can’t afford to ignore and lose those customers after they buy. You need to do something to keep your customers loyal to your brand.
This article will help guide you through the importance and need for your digital involvement as well as show you how to do so.
Let’s get started.
What is the State of Customer Loyalty Today?
Businesses thrive on the acquisition of new customers, and 82% of businesses understand that acquiring new customers can be even more expensive than retaining them. After their first purchase, customers become up to 10 times as valuable with time.
Unfortunately, customers abandon businesses for many reasons, and it can be very difficult to win them back. You may have poor customer service or provide generic content instead of targeted. It’s essential that you do what you can for your customers now to keep them from leaving you for another brand.
How do you accomplish this?
61% of retailers state customer retention as their biggest challenge, but 64% of retailers with a mobile loyalty rewards program say it has become the best way to retain consumers.
As you can see, customer loyalty is a key element to business today, so what is the best way to keep customers around?
You need a customer loyalty mobile app.
How Can Mobile Apps Boost Customer Loyalty?
Building a mobile loyalty app for your business is the best way to reach your customers on the go. It’s becoming one of the most effective ways to keep them coming back as well.
One of the most common types of mobile app businesses build is part of a customer loyalty program. It has become the way to retain and engage with your customers.
73% of smartphone users have shown interest in using mobile loyalty programs, and 62% of smartphone users say they’d have a better attitude of a retailer if it offered a digital loyalty program.
87% of shoppers have noted that they want to see businesses apply loyalty programs, and 83% of those using a loyalty program say that it makes them feel more inclined to continue doing business with the company.
These statistics prove the value and benefits for business a customer loyalty mobile app can provide.
What Can Businesses Do to Build Customer Loyalty?
The simple answer: start your own mobile loyalty program by building an app for your customers.
You can even go so far as to expand your app’s reach to wearables and IoT, both of which are rapidly growing industries. Amazon Echo’s Alexa Skills program allows you to reach your customers right from their home. Even virtual reality is gradually becoming more mainstream, which would give you another opportunity to reach your customers in new ways.
The ideal rewards program, say for a smartphone, should focus more on what your customers need and less on the features they won’t use. Your app could be as simple as offering a virtual punch card, which rewards coffee drinkers with a free cup every 10 purchases, for example.
The app should be easy to use and quick to access for customers on the go, so focus on these elements first before worrying about business benefit. When you give customers what they want first, the business benefits will come naturally.
Now, how do you build an app that customers will love?
Consult with us at Stuzo.
How Can Stuzo Help Businesses with Customer Loyalty Mobile App Development?
We at Stuzo are a digital product innovation company that defines, designs and delivers enterprise mobility solutions. We serve forward-leaning Fortune 500 companies who recognize the need to transform their business through digital innovation.
Unlike digital agencies, We are hyper-focused on rapid innovation that accelerates business for enterprises such as Sunoco, MasterCard, P&G and Facebook.
When you are ready to build your own loyalty program for mobile, IoT or wearables, contact us for a consultation. We’ll show you exactly how our services differentiate and qualify us for your business.