Facebook connected the dots in a big way on October 3rd with the launch of its Deals product. Facebook now has an unmatched platform for both global brands and small businesses to drive consumer acquisition, engagement and intent to purchase. Facebook Pages (Social CRM) + Facebook Deals (call to action) + Facebook Places (place of purchase) = a major win.
Facebook is the only platform that owns the social graph, the viral tools and the mobile bridge that connects the online to the offline worlds. The value of having an always-on presence in Facebook has just increased dramatically and the valuation of an individual connection (fan) can now be determined more precisely for brands and businesses that offer Deals.
The fun part for us and the other Dachis Group companies is developing the supporting social applications and management processes that integrate these exciting new opportunities into the enterprise.