These are the Friday “High Five” stories in the digital product innovation space during the week of 4/2/2016 to 4/8/2016 we noticed were trending.
———
1) Microsoft’s Cortana Platform as Universal Mobile Initiative
Microsoft has struggled in the mobile marketplace in the past because the Windows Phone operating system has essentially been a huge failure. For a while, it seemed like the company had given up on going mobile… Until last week, when they announced the universal accessibility of their Cortana platform.
Cortana was initially a web-based platform designed for PCs, but after the announcements at the Microsoft Build Conference, the service is now going to expand. Cortana will have the power to coordinate all user activity across every device.
This includes programs such as:
- Outlook
- Office apps
- Skype
With Cortana strengthening its universal presence, it becomes an asset you, as a business executive, should consider.
To reach your target audience and potential buyers, your best option is to take initiative and do what others are hesitant to do. In other words, act now and incorporate your business into this Cortana platform by building your own synchronized app. While your competition sits and hesitates, you should be the innovator.
Being an early adopter while your competitors are laggards will enable you to gain an advantage. You’ll reach more users, who could then become loyal to your brand. It’s simply an opportunity you shouldn’t pass up.
We are a digital product innovation company, and we can build you an app that will work with Cortana, giving you the head start and increased likelihood of growing your business. Contact us today to learn more.
2) Mainstream Virtual Reality Lacking Content
With virtual reality almost ready to be a mainstream platform, it’s still a few steps behind schedule. While the VR systems are getting better and better, the lack of quality content makes them almost useless.
We now have the Oculus Rift, the HTC Vive, the Playstation system… These are all impressive products, which continue to compete for the number one spot.
The unfortunate situation is the lack of programs for these systems.
Your business has an amazing opportunity to take this empty place in the VR world and stake your claim on it. You may be trying to reach a retail audience with your furniture products. You may be in the gaming industry. As an enterprise business looking for loyal customers, you want to use this opening in the VR marketplace and make it your own playing ground.
At Stuzo, we can build you an app for virtual reality systems that can take your business and expand it to entirely new territory. We can create an app together that demonstrates your innovation as well as your commitment to reaching your customers in fresh ways.
Contact us today for more information and to set up a consultation.
3) Mobile App Conversion Rate Tips
Is your business struggling to reach today’s mobile audience? Do you want to modernize your business but question the effectiveness of mobile applications?
In today’s technological environment, it’s no longer an option to avoid mobile technology. Your business’ survival depends on your ability to adapt with the changing times, and building a mobile app is a great way to do so.
However, you may be questioning whether your customers would ever use an app from your business. Are you worried about your app’s potential conversion rate?
In an article by Your Story, it provides 6 tips for improving your mobile app conversion rate. This is just a few of the highlights:
- Personalize your app’s user experience
- Don’t overwhelm or annoy your user with excessive or poorly-timed notifications
- Simplify your app forms by asking for the least amount of information possible
Now that you know what needs to happen to increase a mobile app conversion rate, are you ready to build your own app? We build digital products for mobile devices with a strong history of success. Let us show you how we can grow your business and provide an effective ROI with our innovative services. Contact us today.
4) Health Wearables and Their Applicability
We have so many versions of health wearables these days. The Fitbit series and Samsung Gear are just two examples. They are growing increasingly popular as the technology advances, but are they really what users want?
The current dilemma with health wearables is the difficulty in incorporating device applications. Users aren’t getting what they really want from their device. They get the data, for example, but have no way to apply or understand it.
To fix this problem, companies must build devices and apps that will provide what the user is seeking. It will require time and effort, but with all the changes happening in the tech industry, it wouldn’t be surprising if the process got easier.
Do you want to build a wearables application but want to see a simplified process? We are here to do just that. We can build a health app to incorporate into one or more of these leading manufacturers that will help you earn your place as an effective leader for your customers. Contact us today to schedule a consultation.
5) The Sales Power in Retail Applications
If you’ve been following the news for a while, you may have heard that several companies have had to close many of their stores for one reason or another. One of the biggest reasons has been the lack of store visitors.
With Amazon and other online sellers taking power away from in-store retailers, it’s time for businesses to take back some control. Your stores depend on regular visits from consumers who want and plan to buy from you. These days, you need to be able to make the process easy and effective for today’s customer.
How?
You need to consider developing a mobile application for your business. Examples of such apps include:
- Mobile rewards
- News and offers
- Personalized in-store experiences
There’s no better time than now to build a mobile retail application. Here at Stuzo, we can work with you to build a truly amazing digital product that will compel your customers to come back to your store again and again. Contact us today, and let us sit down for a consultation to discuss your goals and needs.
———
With these 5 trending topics of the week, are you further convinced of the value of building digital products for your business? You have an opportunity now to take initiative and gain an edge over your competition by developing a custom application for your audience. Let us build you an app that will not only impress your customers but also bring in a significant increase in business for your company.
