The Friday High Five: Featuring Mobile App Retention Strategies

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Mobile App Retention

These are the Friday “High Five” stories in the digital product innovation space during the week of 6/18/2016 to 6/24/2016 we noticed were trending.

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1) Mobile Apps Are Evolving, Not Dying

It is currently debated whether or not mobile apps are dying. Some say the slowing down of app downloads is a sign that the mobile app boom is over.

However, others still assert that mobile apps are evolving, not dying. In a Business Insider report, analyst Jan Dawson states that many of the claims about mobile apps and their demise are unfounded. Mobile apps are simply evolving with the changing times.

Mobile app developers are actually seeing their profits increase, with Apple saying payout is about to reach $50 billion. For an enterprise business, this number means huge profits and large brand exposure.


2) How Google’s IoT Device is Succeeding

There’s some doubt going around about the Internet of Things (IoT). It’s not being adopted quickly, but advancements in technology makes it only a matter of time.

In Google’s I/O Conference this year, they introduced their own IoT device: Google Home. It’s a direct competitor to the Amazon Echo.

Although Google has struggled in the past with IoT technology, their newest efforts are already paying off. In a Forbes article about Google Home’s success, they mention a few of the reasons why Google Home is working, including:

Unlike the Amazon Echo, Google Home is not yet open to developers. Google explained that they want to work out a few issues before allowing 3rd-party integrations.

However, there were no statements saying that developers will never have access, so it’s just a matter of time.


3) Samsung is Changing the Mobile Payments Game

The mobile payments marketplace has stiff competition, with Apple Pay, Android Pay, Samsung Pay and more. How does one get the upper hand?

Samsung is getting ahead by taking a different approach to the platform.

While Apple Pay wants to have more strict control over participating banks, Samsung Pay is being more flexible. This gives banks another reason to participate in mobile payments.

Another Samsung Pay advantage is that it is available in far more places than Apple Pay, which only uses NFC technology. As Thomas Ko, VP of Samsung’s Service R&D Team, states:

“Mobile payments need at the end of the day to make it available as much as where plastic is acceptable. If the mobile payments cannot match it, it’s very difficult for someone to replace their wallet with a mobile.”


4) Virtual Reality is Not Just for Gaming

Consumer interest in virtual reality is growing, and there’s more than just gaming potential. In a recent virtual reality consumer adoption report by Greenlight, consumers are interested in other uses besides just gaming, such as:

“Virtual reality has always been more than a medium for gaming experiences and consumers understand that. Our findings from multiple studies suggest that some players in the VR ecosystem may be overly focused on gaming. The reality is that consumers have a wide variety of interests for using virtual reality. Platform and content providers would be wise to consider these bigger, richer findings as they develop their content portfolio and marketing strategies.”

Clifton Dawson, CEO of Greenlight VR


5) What You Should Do to Increase Mobile App Retention

Your business’ app was downloaded, and the user engaged with it once; but chances are they didn’t use it again. Why do so many users not use mobile apps more than once?

In a Business article about mobile app user retention, they give several strategies for maximizing the possibility of users returning to your app, including:

Mobile app retention is a crucial element to having your own app. You should keep these mobile app retention strategies in mind to increase consumer adoption of your enterprise mobile apps.

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When you’re ready to expand your business with the digital era, contact us at Stuzo. We’re a digital product innovation company, and we help enterprise clients build apps for mobile, web, IoT, wearables, virtual reality, and bots.

Let’s build something amazing together.

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