The Friday High Five: Featuring the Smartwatch Market Boost

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Smartwatch Market

These are the Friday “High Five” stories in the digital product innovation space during the week of 4/30/2016 to 5/6/2016 we noticed were trending.

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1) Syfy Network First to Develop Amazon Alexa Skill

Last Friday, Syfy became the first entertainment network to build an Alexa skill for the increasingly popular Amazon IoT products. With the Amazon Echo, you can ask questions about the network’s programming schedule or request a summary of past episodes of a show.

“Alexa, ask Syfy to recap the last episode of Stargate SGI.”

“Alexa, ask Syfy when is the next episode of Battlestar Galactica”

The Amazon Echo is a revolutionary voice-command system that businesses are growing more aware of with each new acquisition. It is your opportunity as a business to build your own Alexa skill in order to reach your customers in new, effective ways.

We have the ability to build an Alexa skill for your business, so contact us today to set up a meeting.


2) Smartwatch Market Boost in First Quarter

While some say the wearables industry is struggling, this Business Insider report on the smartwatch market boost proves them wrong. In the first quarter of this year, smartwatch shipments more than tripled compared to last year: 4.2 million units vs. 1.3 million.

The competition in this marketplace is growing as more manufacturers find its value. In addition, more consumers are finding their own value in wearables, such as for fitness tracking and day-to-day reporting.

This means your business has an opportunity to reach consumers while on-the-go in a way that’s more convenient than a cell phone. Customers could simply look at their wrist for notifications out of your app.

Build a mobile app that synchronizes with a smartwatch, and you’ll have a better chance at staying both top-of-mind and as a leader in your industry. Contact us today to discover how we can help you get your business involved.


3) IoT Focus Placed on Design

In a recent Harvard Business Review article, the authors discussed how the focus for IoT should be on design, not just technology.

Several studies predict that IoT will expand dramatically in the near future. However, the success of this industry depends on businesses understanding the importance of product design.

“Effective product design and innovation are the result of an integrated, thoughtful process that focuses on making things that simplify, delight, or enrich the lives of people.”

Focusing entirely on technology when building IoT products will not help your business. Instead, put some of your focus on how your IoT presence will help your consumer get things done. Spend time designing your product in a way that will appeal to the masses. This is how you’ll succeed.

We at Stuzo can help you define, design and deliver an IoT integration that focuses on what’s important to your consumers while also benefiting your business. Contact us today to schedule a consultation.


4) Publishers Embrace Virtual Reality

Recently, you’ve likely seen announcements of new virtual reality systems, including Oculus Rift, HTC Vive, and Playstation VR. With the fast-paced development, virtual reality adoption is booming. Now is the time for businesses to get involved if they want to lead the pack, and news publishers have now hopped onboard.

The New York Times, Wall Street Journal, and CNN are just some of the publishers who have gotten involved in virtual reality in some way. In a Business Insider report, they detail some key facts that should convince you to get your business to participate.

As an example, the report predicts that the need for virtual reality content will increase as the demand for headsets increases as well.

Your business can find value in this industry if you invest in your own virtual reality presence. We can help you there. At Stuzo, we build apps for many industries, and we can build you a virtual reality integration that will boost your business exposure. Contact us today to learn more.


5) Wearable Mobile Payments Coming Soon

Consumers, especially younger generations, are starting to embrace mobile payments. It’s a convenient way to shop for them. However, this convenience can often be interrupted when the customer doesn’t have quick access to their smartphone.

This is why several manufacturers are considering mobile payments via a smartwatch. As a retailer, are you ready for this new approach?

In the retail industry, it’s crucial that your business stay one step ahead of changing technologies. With this likely change in mobile payments, do you have a plan on how to react?

Beyond mobile payments, your business can find benefit in the wearables industry by building your own app for them. For example, your app can serve as a loyalty rewards program for existing customers.

Wearables aren’t going away, so it’s time for your business to act on this opportunity. We can build your presence in the wearables market by developing a mobile app that integrates with these devices. Contact us today to discover just how we can help accelerate your business.

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These weekly trends just scratch the surface of each industry mentioned. IoT, wearables, virtual reality – they’re all booming industries that are growing rapidly. The time is now for your business to get involved and participate in these industries.

We have vast expertise in each of these industries, and we can get your business to the forefront of each of them. Don’t let these opportunities pass you by.

Contact us today.

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