The Importance of Loyalty &
Commerce KPIs

With the battle for share of wallet more fierce than ever, retailers have to ensure their loyalty
and commerce programs are performing at a consistently high level. To drive better
business outcomes in this competitive environment, retailers need aggressive goals paired
with an effective analysis of their program’s data.

In this white paper, we cover the importance of loyalty and commerce Key Performance Indicators (KPIs),
metrics, KPIs that matter most, and why it is critical to the success of programs to measure the right KPIs.