Powered by Open Commerce:   
Activate Transact Experience

An Intelligent Loyalty, Contactless Commerce, and Cross-Channel Customer Experience Program that Drives Sustained Incremental Outcomes

CEFCO Rewards is powered by Stuzo’s Open Commerce Activate, Experience,
and Transact products, delivering a unified loyalty, digital commerce, and cross-channel digital experience program.


In early 2021, Stuzo and CEFCO re-launched the CEFCO Rewards program with a goal of outperforming CEFCO’s prior rewards program vendor in program adoption rates, customer lifetime value, number of loyalty transactions, basket size, and profitability.

Stuzo's Solution


After a seamless transition from CEFCO’s previous vendor in January 2021, Stuzo launched an all-new CEFCO Rewards program. CEFCO customers are empowered to enroll quickly and simply across multiple channels, thus increasing program enrollment.

In April 2021, Stuzo launched the CEFCO Rewards native mobile app providing customers with even more choice and flexibility to engage with the program.

In October 2021, CEFCO and Stuzo launched a native mobile pay-at-pump capability and the industry’s first-ever web pay-at-pump capability. The innovation enables CEFCO Rewards members to securely purchase fuel and car washes via a fast and frictionless web experience, using the CEFCO digital wallet and payment method of their choice.

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The Power of Open Commerce and Wallet Steering®

As a strategic partner to Stuzo, CEFCO is utilizing Stuzo’s full Open Commerce product suite, including Activate for Intelligent 1:1 Loyalty, Transact for Contactless Commerce, and Experience, which brings loyalty and payments programs to life via cross-channel member engagement (SMS, web, mobile apps, etc.).

Stuzo’s Wallet Steering System enables CEFCO to Know & Activate more customers and data in real-time, leading to more visits, more gallons, and bigger baskets and to steer a greater share of member wallets to its brand profitably and at scale.

Program Results

Immediate Business

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Sustained Incremental
Business Outcomes

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Program Campaign-Level

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I can’t tell you how excited we are with our new loyalty program. So far, results have been great. I have to say, your team has been absolutely fantastic during this process. Every timeline has been met. They have walked us through the process, have been absolutely fantastic to work with, have been very responsive to our inquiries, have taken questions back to your team and gotten answers and overall, are great partners.

Your supporting team working has proven to be a huge asset as well. When we threw a curveball, they were able to figure out and implement a solution. I, and the team here at CEFCO, give you and your team high praise.”


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