Open Commerce®
Activate

  • Loyalty Currency
    Engine

  • 1:1 Communications

  • Wide Variety
    of Offer Types

  • Operator &
    CPG Coupons

  • Points
    Engine

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  • Age Verified
    Content

  • Sweepstakes

  • Stars &
    Badges

  • SMS, Push, &
    Email

  • Dynamic &
    Static Segmentation

Activate empowers your organization to build, launch, and manage Activation programs with offers, rollback at the pump, sweepstakes, and much more.

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Activate Features &
Capabilities

Comprehensive Rules Engine

Loyalty events and/or transactions sent to Activate are evaluated by the Rules Engine, which looks at the data, maps that data against a set of available offers in the program, and determines if the member should receive any benefits, such as points or a discount.

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Unrestricted Data Access

Access all of your program data via API at any time, understand and report on your points liability, earn, burn, and expiry status via easy to use data formatting, and power vendor funded offer settlement including activations, fulfillment, and points granted.

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Wide Variety of Supported Offers and Coupons

Cents off gallons / rollback at the pump, price override, whole transaction discount, product combo discount, BOGO, multiple product BOGO, time-based, CPG funded, etc.

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Intelligent Points Management

Run a profitable program by managing liability through smart conversion of points to redeemable offers, flexible points allocation, and optional auto-expiry of points.

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Loyalty Currency
Engine

Leverage points as units of digital currency and optionally implement representations such as Stars, Miles, Badges, or other award milestones in your program.

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Progressive Profile Builder™

Profiles may be initiated with as little as a phone number and expanded over time as the relationship with the customer and available data becomes more diverse.

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Dynamic
Audiences

Dynamic customer member groups that can be marketed to in specific ways, based upon the member’s real-time behavior.

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Activate Command Center

A web-based portal that enables your teams to set up, gain insight into, and manage your Activation program.

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Certified Loyalty
Host

Certified Verifone and/or Gilbarco Loyalty Host for point of sale interoperability.

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Static
Segmentation

Static customer member groupings that can be marketed to in specific ways based upon the member’s past behavior.

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Age Verification & Age-Based Engagement

The ability to store 3rd party age verification data to a member profile and to enable age-restricted offers and purchases.

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Documented Activation APIs and Developer Resources

API documentation and detailed implementation guides.

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Apple Pay
Integration

Activate includes support for direct integration with Apple Pay’s Value Added Services (VAS) to streamline program enrollment and orchestrate Apple NFC payment events with the Activate Loyalty Host.

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Fraud
Prevention

Automates prevention of members ‘gaming the system’ by fraudulently duplicating discounts.

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Omni-Channel Connector

Connector with capabilities to run your program mechanics through any channel, such as mobile, web, SMS, email, on site, etc.

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Activate
Command Center

A web-based dashboard that enables your teams to gain insight into and manage the components of your Activate program.

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Activation
Engine & API

A robust set of APIs that power targeted offers, rewards, and events activated in real-time based on the data stored in Member profiles. The Activate API is integrated with the Open Commerce Experience and Transact products.

Developer Resources
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Loyalty
Host

A certified Conexxus-compliant loyalty host with integrations to Verifone, Gilbarco, and other POS systems for point of sale interoperability.

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We’re excited to show you how our Activate product creates personalized customer moments that drive profitable behavior change.

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