“ We are seeing early signs of behavior change, including more frequent trips, more gallons purchased, and higher merchandise sales. The future performance potential of MDR is limited only by our imagination and our ability to successfully appeal to our different customer segments.”
Murphy USA's
Opportunity
In 2017, Murphy USA (“Murphy”) saw an opportunity to further capitalize on their growing success by launching a personalized customer appreciation program that would create incremental value for Murphy’s business, customers, and corporate vendor partners.
Murphy created its first-ever customer appreciation program, entitled Murphy Drive Rewards (“MDR”) in partnership with Stuzo and its Open Commerce Activate product.