FINDLAY, Ohio, Nov. 4, 2022 — Marathon Petroleum Corporation (NYSE: MPC) today announced a pilot of a new and improved rewards program available to its jobbers and dealers to enhance the retail consumer experience. The new loyalty program, Marathon Rewards, will replace the MakeItCount Rewards platform. During the pilot, select sites will transition to the new rewards program for testing prior to the market-wide release expected by the end of the year.
“Customer loyalty is integral to the Marathon Brand,” said John Rice, Brand Marketing & Commerce Manager. “This upgrade is a component of our broader Marathon Brand strategy, which includes the recently launched Endurance Image and our new Marathon Insight mystery shop program currently under development.”
Through Marathon Rewards, consumers earn rewards on fuel of 5¢ per gallon, rewards on select in-store purchases, and consumers may qualify for additional third-party offers. Rewards can be redeemed to save on qualifying fuel purchases, and the program kicks off with a $5 reward incentive for new member-related activities.
Marathon Rewards is powered by Stuzo’s Open Commerce® product suite, which provides a personalized consumer experience with targeted offers for specific store locations and targeted consumers.
“Stuzo is excited to partner with Marathon to bring the all-new Marathon Rewards program to market,” said Jake Kiser, Chief Customer Officer, Stuzo. “Marathon Rewards utilizes Stuzo’s patent-pending Wallet SteeringTM System, which drives incremental share of fuel and merchandise to jobbers and dealer networks.”
Marathon Petroleum Corporation (MPC) is a leading, integrated, downstream energy company headquartered in Findlay, Ohio. The company operates the nation’s largest refining system. MPC’s marketing system includes branded locations across the United States, including Marathon brand retail outlets. MPC also owns the general partner and majority limited partner interest in MPLX LP, a midstream company that owns and operates gathering, processing, and fractionation assets, as well as crude oil and light product transportation and logistics infrastructure.
Stuzo, with its Open Commerce® product suite and patent pending Wallet SteeringTM System, empowers Convenience & Fuel Retailers to gain more share of wallet and customer lifetime value than possible with any other solution provider. Stuzo’s unified Open Commerce product suite consists of: Activate for Intelligent 1:1 Loyalty, Transact for Contactless Commerce, and Experience for Cross-Channel Customer Experiences. Stuzo’s solutions are supported by a set of subscription-based program management services and are contractually backed by its 1.5X Performance Guarantee.