Yesterday, Facebook kicked-off their 2-day F8 Conference with some huge announcements during their keynote.
They introduced chatbots for their Messenger app as well as new virtual reality technologies, among other announcements. For businesses, these two announcements provide massive opportunities.
Let’s dive in.
Messenger Chatbots for Business Advantage
Chatbots are growing in popularity and skill lately. They are being called the “biggest thing in tech.” Businesses can now communicate with their customers and prospects in a personalized, interactive manner. Chatbots are a new way to provide customer support. Earlier this year, Microsoft announced their own bots platform, and other companies, such as Apple, are also taking part in with this growing industry.
The Facebook F8 Conference included its own chatbots announcement.
Facebook is now giving businesses the opportunity to build their own chatbots for the Messenger platform. This means you can now provide customer support, interactive experiences, and more for your customers and prospects through the Messenger app.
Some examples of early chatbots include 1-800-Flowers and CNN:
- If a customer wants to order flowers for someone, they can simply do so with the business’ chatbot.
- If a customer wants to filter what news stories they want to see, they can use a chatbot for that.
Mark Zuckerberg explained this process during his keynote. He said artificial intelligence, language processing, and human assistance will help make communicating through Messenger as natural as talking with friends.
Messenger chatbots won’t just be simple text. Businesses, such as restaurants, can send out call-to-action buttons to help recipients make a table reservation, for example. Users will be able to write business reviews, make purchases, scroll through product carousels, and much more.
Facebook’s chatbot developments will redefine business-to-customer interaction. Businesses can now reach their customers in more relevant and effective ways compared to using 1-800 call centers or blast email newsletters.
In case you’re wondering, if your business takes part in this Messenger chatbot program, it’ll have a chance to reach the platform’s 900 million users. That’s a lot of potential customers and brand loyalists to acquire.
Your business cannot thrive by living in the past. Chatbots are the new, highly-recommended way to grow your business in both brand presence and company revenue.
We at Stuzo specialize in building digital products for enterprise, agencies and funded startups. If you want to be successful with building chatbots for Facebook’s Messenger, we can get you there. Contact us today, and be a modern, growing business.
Virtual Reality Developments
Along with the new Messenger chatbots, Facebook also introduced its new virtual reality 360-degree camera. It is to work along with the Oculus Rift system. The camera can record up to two hours of video at 8k resolutions.
For your business, this further proves you need to start considering your potential role in the virtual reality space. Technology advancements in this industry are getting more and more innovative, with virtual reality growing at amazing speeds.
Facebook is just one of many businesses getting involved in virtual reality, and your business can take advantage of these developments by taking your own place in the industry.
How?
Contact us today, and we’ll work together to build a digital product for virtual reality that will not only improve customer experience but also increase your business revenue, further proving your ROI.
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The Facebook F8 Conference was stock-full of other big announcements, such as public access to Instant Articles and the availability of Facebook Live on any device. It was a crucial event for businesses because the announcements each gave you an opportunity to grow as a company.
You can now reach your audience in ways that are more personal and relevant to your audience, and that’s how customer relationships work these days. Broadcasting and blast contacting is no longer as effective as it used to be. The best way to reach your target audience now is to participate in the growing technology industries.
Build your own digital products using our services, and you’ll see how successful and efficient these products can be for your business. Contact us today.
