With SXSW nominations in full swing, we wanted to share some ideas that were submitted by Stuzo | Dachis Group. With such rapid change in the social space, it’s important for the SXSW panel to be extremely selective in choosing presentations – a mix of beginner, intermediate, and advanced sessions on a range of topics that sometimes may serve simultaneously as foundation and hyper-granular, depending on the flavor of the day. Do we want an 30,000 foot view of the Facebook platform, its history, its fluctuations, and its current state? Or do we want a deep dive on functionality, tactics, and ROI on a new player in the space with lots of hype? There is a balance to strike with SXSW topics, and we want your help in voting for those which you think are most a) relevant to your business, and b) valuable to you based on business objectives in social for 2012. Below, are five summaries of Stuzo | Dachis Group proposals with links to vote for them. Let us know which you like best with your votes and comments!
Organizer: | Gunter Pfau – Dachis Group | Philadelphia |
Description: | Reward, Affinity and Loyalty programs have been around for years. With the democratization of social technologies and shift in consumer behavior, the time has come to take a fresh look at the strategy and execution of these programs. We’ll walk through the structure of a social reward program, discuss how brands can leverage their legacy reward programs, and touch on key reward program mechanics that help brands sustain customer engagement in the social reward program over time. |
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Exploiting Social Buying Trends
Organizer: | Jed Singer – Dachis Group Philadelphia |
Description: | Social deal sites and group-deal networks have been cropping up and maturing at a staggering rate this year. Now that companies like Groupon and Living Social have literally changed the way that the public purchases online, how can you leverage the group buying trend in your social and digital marketing plan, both at the strategic and tactical levels. Discover the benefits of group buying; find out how brands are leveraging group buying within their campaigns; learn how to integrate group buying into and across other digital properties; and see how brands structure deals in ways that foster longer, richer relationships with their consumers. |
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Secrets to User-Centric Social Experiences
Organizer: | Jack Jokinen – Dachis Group Philadelphia |
Description: | People have certain fundamental wants and desires that drive them to take actions every minute of every day. Businesses, to be successful, must understand their consumers’ wants and desires, and must be able to subtly and seamlessly incorporate them intro branded marketing efforts. Here, we’ll pinpoint the set of innate wants and desires that resonate most effectively in digital and social, discuss how to leverage those desires to generate engagement, and share examples of how campaigns have successfully mapped user flows, business objectives, and consumers’ desires to drive results for brands in the space. |
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Global Social Experience Activation
Organizer: | Mark Spangler – Dachis Group – Philadelphia |
Description: | Global marketing efforts have had to deal with localization for decades, and as we’ve seen in the past – from the Chevy Nova in South America to United Airlines in Hong Kong – it’s not always as easy as doing the same campaign somewhere new. Now, with the digital and social space uniting voices around the world, globalizing and localizing campaigns is more imperative than ever. We’ll examine the issues that must be considered when launching global campaigns, achieving buy-in from your internal marketing groups around the world, adapting campaigns across markets, activating your local markets and creating advocates for your campaign, and designing campaigns to be flexible and scalable at the global level. |
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Facebook Pages Through the Social Business Lens
Organizer: | Richard Robin – Dachis Group Philadelphia |
Description: | By now practically everyone agrees that Facebook is indispensable as a marketing channel. The marketing department has lead the adoption of Facebook within the organization since the early days when Facebook Pages were first launched in 2008. However, with Facebook burgeoning to over 750 million users, it’s time to think hard about a 360º presence for the organization rather than just marketing. An organization’s Facebook community consists not only of potential customers, but also vendors, investors, potential investors, employees, potential employees, current customers, etc. In order to win, large organizations need to first focus on organizing as a social business – breaking down the walls between departments, appointing and empowering leadership to drive social initiatives, and developing processes and procedures that enable the flow of content and information freely between all stakeholders. This presentation will focus on what a Facebook Fan page should look like when it’s approached through the Social Business lens. |
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