Does your business have a mobile app to support your customers? If not, it’s time to get started. You have lots of opportunities, ideas and options to choose from these days, but you should first understand why hiring a mobile app development company is key first.
———
What We Know Now (Evidence)
Let’s start by analyzing the past evidence as to why mobile app development should be a priority:
- Go-Globe compiled these key statistics…
- 89% of smartphone usage is in mobile apps
- Mobile app revenue in 2015 reached $45 billion.
- In 2014, app loyalty, using an app 11 or more times, increased to 39%.
- A 2015 statistics compilation by appboy includes…
- People spend 51% of digital time using mobile devices compared to 42% on desktop devices.
- Compared to 2013, the time spent using mobile apps increased by 90%.
- According to a recent Vibes report, these are the reasons why mobile payments and mobile loyalty programs are a must…
- 94% of current mobile wallet users in the study are likely to use personalized mobile wallet offers and coupons.
- 73% of smartphone users show interest in using mobile loyalty cards.
- 87% of smartphone users have at least one loyalty card on their phone.
What do these statistics tell you?
Mobile app usage is growing, giving businesses such as yours an opportunity to reach your customers where they are most active. By hiring a mobile app development company to build a digital product for your business, you’d be one step closer to that opportunity.
What We’ll See Soon (Predictions)
Next, let’s see what the future holds with these key predictions:
- Returning to Go-Globe’s compilation from before, it’s projected that mobile app revenue will reach $58 billion in 2016 and $77 billion in 2017.
- In a Forbes interview with several business leaders, they each made these predictions…
- Sheng Fu of Cheetah Mobile says 2016 is the year of native apps and in-app advertising.
- Dennis Crowley of Foursquare says 2016 is the year of background apps with proactive notifications.
- Derek Ting of TextNow says 2016 is the year of engagement and retention of app users as well as a mobile payments adoption increase.
What does all this mean?
The future shows an increase in mobile app development along with its innovation and revenue. Your business can take a piece of that high revenue when you hire a mobile app development company to build your digital presence.
What You Should Do Next
As your interest in mobile app development grows, you’re likely looking for how to research this possibility further. Here at Stuzo, we have several resources to guide you:
- 7 Tips to Help You Choose a Mobile App Development Company
- 5 Benefits of Enterprise Mobile App Development That’ll Drive Business
- How to Boost Customer Loyalty with a Mobile App
- How to Issue a Mobile App RFP
———
When you’re ready to hire a mobile app development company, consider us at Stuzo. We’re a digital product innovation company, and we specialize in building apps for mobile, web, IoT and wearables. We also know a thing or two about virtual reality and bots.
Take a look at who we’ve worked with as our clients, or see what we’ve built for Swarovski in their case study. We have the experience and expertise to help you accelerate your business, so contact us today to get started.
