I now have initiated, participated in, and been blown away by internal hackathons with two companies and have executed on them in two countries. Having just gotten back from a multi-week trip to Ukraine working with our developers, I want to relay a message to our team: you are great – thank you so much for putting up with me! Continue reading
Wake Up: Social ROI in 2013
The answer to the elusive social ROI metric: Objective-driven campaigns and solutions with deep analytics.
In the old days, brands felt they needed to be on social platforms for the sake of being social. Their competitors were doing it, it was the new shiny object, and marketers somehow believed that more fans automatically meant more customers. Continue reading
5 Engagement Drivers From Sigmund Freud
This post originally appears on AllFacebook.
Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions? Continue reading
Posted in Point-of-View
Tagged engagement, Facebook, freud, interaction drivers, social experiences
How To: Rich Media News Feed Experiences
This post originally appears on InsideFacebook.
The Facebook News Feed is becoming evermore critical to engagement on Facebook. When you design branded social solutions, they need to serve as conduits for storytelling. 100x more people are likely to see the stories that your social product or campaign pushes out than will ever actually experience the product or campaign. Continue reading
Posted in Best Practices
Tagged apps, autotrader, Dunkin' Donuts, Facebook, lexus, mobile, news feed, peoples choice awards, rovio
The Evolution of the Branded Facebook Experience
This post originally appears on AllFacebook.
It was a sunny morning back in August of 2008 when Stuzo launched the first ever experience on a Facebook page for Gossip Girl. Back then, our engineers were still coding in FBML and the creative was constrained to 520px. Facebook and the branded experiences have come a long way since then. Specifically to pages, the canvas width has gone from 520px to 760px to 810px. While each iteration brought with it new challenges and opportunities for brands, we’re now in 2013 going through the most transformative change yet, and almost everyone except for the consumer is behind the curve on this one. Continue reading
Posted in Point-of-View
Tagged Facebook, gossip girl, mobile
Keys to Mobile: Touch, Voice, and Gesture
We no longer ‘surf the web’ – we now interact with brands and experiences in a simultaneously social and mobile environment. Continue reading
Everyone Wants a Platform
Definition of Platform – Computer Science: The basic technology of a computer system’s hardware and software that defines how a computer is operated and determines what other kinds of software can be used.
Coming on board at Stuzo I realized that we deliver great custom social engagements that can scale and are delivered with repeatable patterns and process. We have built common web services and technology allowing us to build those engagements. Our social technology platform determines what other kind of software can be used, right? Why not call ourselves a platform company; everyone else is doing it. Continue reading
Posted in Stuzo
Tagged stuzo platform, technology stack
Stuzo Appoints Richard Friedman as CTO and Yan Rozovsky as EVP of Client Engagement
Expands Leadership Team to Support Strong Market Demand for Branded Social & Mobile Engagement Solutions
PHILADELPHIA, PA – April, 29 2013 – Stuzo, the industry leader in the design and development of social and mobile engagement, loyalty, and advocacy solutions, today announced the appointment of Richard Friedman as Chief Technology Officer and Yan Rozovsky as Executive Vice President of Client Engagement. Continue reading
Posted in Stuzo
Facebook Redesigns Pages for Mobile
Facebook recently launched a major redesign of mobile brand pages which has implications for brands and business as well as the direction that the social network is heading in. Alongside the Nearby product offering, this redesign moves Facebook into local business search.
Posted in Point-of-View
Tagged Facebook, mobile
